When it comes to coffee and coffee machines, it’s illy coffee I always had a crush on.
When I was in Rome last August, my crush for illy could only grow. Everywhere we went, the brand was kind of omnipresent. We found the illy shop on Piazza di Spagna, and went there to have a look. It was so awesome we stayed there for hours – they have a coffee shop upstairs with a library.
I already spoke about the illy machines in a previous Design of the Week post (click here to read it). Apart from the coffee and style illy offers, what I admire about the brand is that they chose Art to convey their image and target the people they want to target. On their website, they offer lots of information about coffee and culture. You can also check out their Art collection and Art initiatives.
Illy is a combination of the best of things: Art and supporting it, culture and developing products around it and science to develop the product.
They even give courses to baristas in a place called Università Del Caffé (check out the video here).
Here’s a glimpse of the illy caffé we went to in Rome 🙂