A while ago, I was sent one of the spiciest most delicious sauce I’d ever tasted and was asked to film myself having a spoon of it. It was all part of the new Fedex campaign that came out a few weeks ago, just in time for the end of the year.

The campaign, produced by AMV BBDO London, follows a small chili sauce company, based in the Caribbean, on their journey to becoming world famous, thanks to the help of FedEx.

In the video (below), you have Llewellyn Clarke, a chili sauce maker and charismatic gentleman.  And you have the chili sauce, a red pepper blend with a touch of fresh thyme. You can read a little about his sauce and how great it is (and how great he is) here.

AMV simply sent me a bottle of Chili sauce, and in return asked for a short film clip or photo of me tasting it. The ad is now live in the UK, France, Italy and most of Asia.

You can watch the film here  and all of the selected reaction videos are in place on this campaign page as well, Breadonbutter’s included (search for Lebanon)! Enjoy!

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