Most of the people I know enjoy food more when it’s expensive. But see, life is all about perception. We perceive things and come up with our own truth. This infographic was sent to me a while ago and I thought it would be interesting to share.

It explores the psychology behind our perceptions when it comes to food. For example, you’ll see how lobster went from a prison food to one of the most luxurious and expensive dishes we can now order. You’ll also get an insight into marketing tricks such as how including ‘ancient grains’ can increase the price consumers are willing to pay, and how we gain more pleasure from wine we’re told is more expensive.

Value is in the eye of the beholder. But what influences the beholder in their perceptions? This infographic looks at the psychology behind our perceptions, noting trends, marketing practices and differing generational attitudes.

Since price positively influences perceptions of quality, and inversely influences perceptions of value, how do sellers of mundane products use history, story, exclusivity, and implied scarcity to change our appetites?

Link

perception | breadonbutter

Source: http://www.vouchercloud.com/resources/perception-of-value-infographic?m=0

What do you think about this?

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